Memes are definitely part of fan-culture in the society that we live in today. As mentioned in class, culture comes from the word “cultivate.” And the apparent behavior that is shown through social media, society is cultivating a group of its own through memes. It starts with one idea and blows up as others utilize that idea to spread over the web. Ang’s paradigms of “media in everyday life” relates to memes in such a way how “the media are an integral part of the routines and rituals of every life… it is constantly interrelated with other activities, such as talking or doing housework” (Ang, p. 217). Once you are introduced to memes and get the concept of each one, you’ll realize that they can be incorporated with any situation in our lives. Everyone responds differently to certain memes; depending on what goes on in each individual’s life, they will react accordingly.
The memes I chose were “Forever Alone”; “Oh Stop it, You”; and “…Said No One Ever.” These three memes are the ones my friends and I use the most so I thought it was interesting to choose from the vast pile. As we grow older and become busier with our lives, we don’t have much time to spend together; so if there’s an event that one of us wants to attend but no one else can make it, the “Forever Alone” meme would come up. When we compliment each other for doing something good, the “Oh Stop It, You” meme will be brought up. Lastly, sarcasm has always been a big part of my circle of friends. If someone says or does something that everyone thinks is lame, we’ll bring up the “…Said No One Ever” meme and start trolling them.
I believe that memes serve to re-instantiate and re-brand products as the general population of consumers can all apply these memes to their everyday lives and products. Memes could be incorporated to our final project by showing snapshots of them in between scenes, relating to the scenarios of each person geeking out on their hobbies.